Thursday, June 15, 2006
Maximum Exposure on Low Cost Internet Ad

Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.


Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.


What may be its advantages over other proven medium like the best-selling TV ads?


Advantages


1. Low Cost


Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.


2. Capture market


Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!


2. Hassle free


All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!


3. Updated ads


Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.


Disadvantages


1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.


2. Additional cost


If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.


Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.


The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?

posted by Lucy @ 7:40 AM  
Saturday, June 10, 2006
Writing Articles as an Affordable Internet Marketing Method
From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It’s absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.


 

posted by Lucy @ 6:00 PM  
Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business
Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people who help you make sales. It’s that easy. NOT.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article’s sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don’t have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

3. Unlimited income through leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer’s enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don’t have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.


posted by Lucy @ 12:18 PM  
How to go about earning an Extra Income

Extra Income means an income that you can earn apart from the regular income coming in from employment or normal work. This earning can be used to payoff your outstanding debts or build up a capital account or spend it on luxuries that you could only think about before. Everyone seems to want a second income but no one wants to work a second job, so the extra income is normally seen as a windfall.


When we compare income levels in different countries, it is evident that the average income per person is less than $15,000 a year--in other words, where many people are near the breadline -- Extra Income really does make people happier and improves their lifestyle.


But countries which have average income above the normal subsistence level of approximately $15,000 a year, happiness seems to be income independent. For example, an average American ranks richer than Technorati Tags: an average Indian or an Austrian, but also less happy.


Why does this happen? People always look at their income relatively with some norm or the other and the norm keeps rising all the time.And this norm is what increases the spending, more or less in direct proportion to the income. Two things drive up the norm with which people compare their incomes. One is the income that they themselves have experienced -- which habituates them to higher standards of living. And the other is the income that their colleagues or neighbors get, and which they try to outdo.


The extra income options available today are targeted to generate employment and are targeted specifically at people who can use their skills that are lying dormant to make some more money for themselves. To achieve a moderate success in generating an extra income one should be aware of their strengths and weaknesses. This would greatly help in selection of a most suitable way to generate extra income.


The selection process consists of logical steps. Firstly one should ask themselves of an honest opinion of their strengths, what they excel at? What do people around them keep complimenting or criticizing them on?, are they perfectionists?, For example, if you are acomputer literate you could help your neighborhood in upgrades, repairs or installation of software.


The extra income can also be augmented by doing extra seasonal chores like raking leaves in the fall or clearing snow in winters. These are just a few ideas, but making an extra income augmented with self analysis will take away the need for a second job.


Today the internet and the general market have a lot of ideas for generating extra income. Network marketing in general market terms has been successful to some extent. Internet offers something similar that says affiliate marketing. The internet also offers a host of other options like writing, advertising and simple technical non-technical jobs which can highly augment your regular income. The extra income that can be earned form these opportunities depends on how good your skills in the field of your selection.

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posted by Lucy @ 10:08 AM  
Friday, June 02, 2006
Online Business
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