Introduction

As more and more businesses move online, it becomes increasingly important for a company to have vision, scope, and strategic decision-making. A sharp online vision and a well-defined business plan are critical for starting a successful online store. The objective of the paper is to make a business plan for an online storefront implementation.

The business I have chosen is online airline ticket booking service. The site will be business-to-consumer storefront. It offers a better price or some other cost advantages and travel information to attract travelers to buy airline tickets on the internet. The site will offer easy navigation that leads customers directly to their shopping needs. In addition, the site will be organized in a convenient manner that answers customers¡¦ inquiries.

The vision and scope of the site
The web site will keep on design principles and accomplish strategic tasks of attracting customers, fixing their attention, and moving them to action. The site will provide key information and facilitate customer interest to attract customers to purchase. The site will be organized with efficient directories and indexes through a suitable method that enable the customers directly to their shopping needs or specific area of interest.

The site will implement a navigation method that make sure products or services that are categorized and formatted in an uncluttered manner and allows access to all of product categories. The site will implement a method for customers to sign up for e-mail newsletters and to specify their preferences.

The site will be compatible with 4.0 and higher web browsers on variety platforms. The logo and design layouts will remain consistent between pages so that the customer will gain a sense of the site sameness, and will further have a unique feel for the site. Our checkout and shopping cart will allow customers to check account balances, verify their account profiles online, and view current or previous account statements.

Customer service
The site will develop online customer-care strategies in order to acquire customer loyalty and create long term customer relationships. We would use email and private mailing lists to stay in touch with customers; follow up on customers¡¦ purchases and ensure their satisfaction; ask for suggestions about our services or products and make our services more efficient; offer newsletter subscriptions about special bargains and promotions. We will examine periodically customer-care package such as online troubleshooting, customer support functions, and customer service follow-up.

Conclusion
Planning is important as part of the site¡¦s preparations. That includes the goal of our storefront design and how internal management to undertake the project. We aim to build a site that conforms to the expectations and demands of our customers. We would like to establish an effective and customer-friendly interface to let customers navigate throughout the site easily. Because how the site looks is the first impression to customers we will attempt to make a manageable and easy-to-read format atmosphere in attracting and holding the attention of customers.